LANDOVER, Md. – The Washington Redskins announced today significant changes to the gameday experience at FedExField for the 2018 season, including new music, features, graphics and enhanced team intros with smoke and pyrotechnic displays.
Notable advancements at FedExField include changes to the internal aesthetics and customer-facing environments such as the new West Fan End Zone and the complete re-painting of the upper level scrim that surrounds the top of FedExField with notable team brand elements.
"We've closely examined FedExField and have only just begun making a number of necessary changes to create a better overall fan experience on gamedays," said Steve Ziff, Chief Marketing Officer. "We are dedicated to creating a dynamic, family-friendly environment for Redskins fans, and are set on working with our stadium and corporate partners to deliver an incredible and enjoyable atmosphere at Redskins home games."
New food and beverage modifications include the addition of Paisano's Pizza, which will make its pizza fresh-to-fan at multiple stands around the stadium on all event days. Redskins partner Frito-Lay will add new Cheetos® stands featuring items inspired by the popular snack food, as well as new nacho and stir fry stations with signature flavors, and a new craft beer and cocktail stand.
Redskins season ticket members and single-game buyers can access new food and beverage information as well as their tickets by downloading the official Redskins App to their mobile device. The app is available for free on both Apple and Android devices. The Redskins have created a detailed guide to aid customers with their digital ticketing needs, which is available at www.redskins.com/digitalticketing.
The mobile ticketing platform was designed in conjunction with Ticketmaster and allows all fans the convenience of managing their tickets directly from their personal devices. Ticket members can easily transfer their tickets to friends or family via email or text, and can sell their verified game tickets via the NFL Ticket Exchange program. Redskins season ticket members have access to a host of new benefits this season including preferred concession pricing on all food items around FedExField, playoff ticketing priority, and exclusive events and access to the team on a year-round basis.
"Mobile ticketing offers incredible fan-facing benefits that can simply no longer be ignored," said Jake Bye, Senior Vice President of Consumer Sales and Marketing. "Offering fans their tickets digitally provides a layer of speed, efficiency and convenience to all components of the customer journey, including the ability to send or sell tickets, which reduces the risk of risk of lost, stolen, counterfeit or forgotten tickets."
As part of the league-wide conversion to digital entry, the Redskins are gradually transitioning to full mobile entry. The club also plans to utilize digital ticketing at fan events and team functions in the future.