Tanya Snyder, wife of Redskins owner Dan Snyder, kicked off the 20th anniversary of the THINK PINK! campaign on Monday at the Annual Meetings in Orlando, Fla.
When Redskins owner Dan Snyder purchased the team in 1999, his wife, Tanya Snyder, and a group of women from the Zeta Tau Alpha alumni chapter in Northern Virginia, came up with the idea for an outreach program for breast cancer awareness.
Later that year, the THINK PINK! campaign was born, with the Redskins the only team in the NFL participating, as women handed out handmade pink ribbons to fans before a game. Soon enough, the campaign became one of many inspirations from around the league that was instrumental in the NFL's creation of its own "A Crucial Catch" campaign.
Twenty years later, the same THINK PINK! campaign kicked off its anniversary season at the NFL Annual Meetings, being held this week in Orlando, Fla. Snyder, herself a breast cancer survivor after being diagnosed in 2008, introduced the kickoff of the 20th Anniversary in front of the 31 teams in the league, presenting every one with a special pink ribbon plaque.
Sherry Tilley, ZTA Foundation Vice President of Philanthropy, was also on hand to honor the teams, each of which has hosted an event and has connected with 8.5 million fans in all with the important message that early detection saves lives.
Snyder took special time to meet with the Eta Kappa Chapter of Zeta Tau Alpha of the University of Central Florida, which has also taken up the cause, promoting breast cancer awareness and annual health screenings.
As the founder of this ongoing campaign and its milestone, Snyder has remained involved each year, standing outside FedExField each October to hand out ribbons, speaking with women going through various stages of cancer and attending the Washington Redskins Charitable Foundation's All-Star Survivors Celebration, which honors breast cancer fighters and survivors.