LOUDOUN COUNTY, Va. — The Washington Redskins announced today an innovative new partnership with health IT and consumer engagement company higi, owner of the largest FDA-cleared, retail-based, health screening network in North America.
As part of the multi-year partnership, higi will be highly involved in the Redskins' Health and Wellness platform beginning this 2017 season with "Hail to Your Health" challenges that will feature prizes for challenge participants such as season tickets, dinner with a Redskins legend and VIP game day experiences. The joint objective is to help Redskins fans engage easily and effectively with their health to improve overall quality of life.
"This partnership will play a large role in our initiatives to promote health and wellness among our fans," Executive Vice President Terry Bateman said. "higi is highly accessible to our fan base and has the technology necessary to create a cutting-edge platform with the power to educate users through substantial data, which leads to behavior change and lifestyle improvement."
higi has nearly 11,000 self-screening health stations in the pharmacy area at leading food, drug and mass market retailers across the country. The health stations provide free biometric screenings (blood pressure, pulse, weight, body mass index) and integrate seamlessly with the higi mobile app and web assets. The higi platform also connects with more than 80 health devices, activity trackers and apps to provide an all-in-one personal health and wellness dashboard. More than 41 million people have used higi health stations, which have conducted 228 million biometric screenings, and 5.5 million people have signed up for the higi account that provides a data feed for personal health management.
"There is a tremendous opportunity to reach millions of consumers through partnerships with national brands, thought-leaders and celebrities, helping partners directly engage with their respective audiences in a meaningful way that inspires people to take measurable action to managing health," said Jeff Bennett, CEO of higi. "We're excited to be working with the Washington Redskins on their Health and Wellness platform given their deep, longtime commitment to the health of their community and the nation at large."